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We developed a blend of artisanal methods and modern innovation to create the hottest, longest, cleanest burning lump possible. Soon after, we began packaging it in gorgeous, weather-resistant resealable bags. We then set our sights on evolving fire logs and briquets to equally legendary levels of performance.
We sweat over every detail. From the moment we select our raw materials, to the moment you light your fuel and season your brisket.
All our wood is sustainably harvested – often up-cycled to prevent it from being burned or thrown out. Our goal is to be fully FSC certified by 2025.
We own and operate all of our charcoal production facilities. We’ve had our hands on every piece of the process and will always keep it that way.
We began with hand-built brick ovens. We’ve grown into an innovative production system with cutting edge equipment and 9 facilities on 2 continents.
We’re more than just charcoal. Every product we produce, event we sponsor, and pitmaster we support is designed to create #LEGENDMAKERS
Our production is rooted in south-central Paraguay. We provide a significant source of fair, humane, and safe employment for the local economy.
We’ve never cut down a tree to make charcoal. Our fuel uses materials that are already fully sustainable and/or up-cycled.
All products are made in small batches – from our largest bag of lump charcoal to our smallest jar of BBQ Love Rub. Ensuring premium quality and consistency.
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